Taking into account the work done by more experienced organisations in trying to balance the needs of the human population and wildlife, Mlinda has sought its own niche in working to safeguard the environment. Mlinda’s has decided to prioritise energy issues, tackling the root causes of habitat change and addressing the overexploitation of non-renewable resources to address the problems.
A key part of Mlinda’s brief is to challenge and change consumption patterns, raising awareness of the threat they pose to the planet and the importance of behaviour change.
Mlinda has also decided to promote sustainable alternatives patterns of production and consumption, particularly in expanding economies like India’s, looking at how growth can be achieved with less damage to the environment, learning lessons from the negative (if unintended) consequences of economic development in Europe and North America.
In its quest to create models that protect biodiversity and develop less harmful forms of economic development Mlinda has been drawn to the Sundarbans in West Bengal to establish its first programmes. The Sundarbans is an area of immense biodiversity, under threat from rising sea levels where populations are struggling to co-exist with a diminishing natural environment.